| Configuration API |
Allows third-party or internal systems to access MOJO Publisher to automate configuration or synchronize data. |
| Data Feeds |
Ability to automatically export campaign billing or creative performance data for external analysis or integration with third-party or internal systems. |
| Maximum Usability |
Intuitive, easy to use interface provides easy navigation, workflow management, and fast updates enabling more efficient workflow for all users. |
| Network Access Control |
Networks provide individual sites direct access to Campaign setup and performance tracking, and publishers can easily tap into Network Campaign management tools. |
| Campaign Lifecycle Tracking |
Classify the progress/lifecycle of campaigns to effectively manage inventory. Campaign stages include Proposed, Reserved, Pending, Active, and Terminated. |
| Inventory Management |
Forecasting tools and reporting for analysis give you all the information you need to easily manage inventory and sell more effectively. |
| Forecasting |
Includes global view of all available inventory broken down by category or individual impact analysis of proposed campaigns. Customizable to allow daily or weekly updates, with forecasting range able to extend three to six months into the future. |
| Yield Optimization |
Automatic optimization to maximize revenuue from your remnant inventory |
| Flexible Site Categorization |
Most flexible targeting capabilities in the industry enable maximized revenue potential. Define and customize categories and channels to target campaigns in a flexible hierarchy. |
| Hierarchical Categories |
Three-tiered flexible categorization for maximum targeting options. |
| Behavioral Targeting |
Create high value inventory by targeting to user segment or behavior. |
| Key Value Parameters |
Target any combination of key values passed. |
| Geo-Targeting |
Based on IP database of user and ISP locations |
| Virtual Sub-Networks |
Powerful capability to organize the site with client-defined groupings of placement sites, allowing infinite flexibility by overlapping flexible campaign grouping and scheduling. |
| Multiple Ad Sizes |
Support multiple ad sizes via a single ad tag for maximum efficiency and revenue. |
| Rich Media |
All standard and rich media types are supported including Flash, in-stream
video (including integrated pre- and post-roll advertising), HTML, and pop-ups. |
| Dynamic Creative |
Allow content to be added to creative at time of delivery, personalizing message for user. |
